An experienced food consultant explains the two different areas of market research, consumer attitudes and consumer behaviour. Suitable for KS3 and 4.  To download a copy of the video, click here.   
An experienced Food consultant explains the improtance of consumer demand when considering food marketing.  Suitable for KS3 and 4. To download a copy of the video, click here. 
An experienced Food consultant explains why segmentation is a crucial part of food marketing. Suitable for KS3 and 4. To download a copy of the video clip, click here.   
An experienced Food consultant explains the 4 P's when referring to the marketing mix, and highlights an additional P. Suitable for KS3 and 4.   To download the video, click here.  
This short video explains some of the different factors which are often taken into consideration during New Product Development. Suitable for KS3 and KS4. To download a copy of the video, click here.